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Channel: Comments on: Image Comics ends second printings of ‘known over-performers’
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By: Gevian Dargan

I have a thought. Why is it that the retailers have to “believe” in the product? Why don’t publishers demonstrate some “belief” and order higher print runs that will account for anticipated sales. This...

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By: Ziggy

It needs to become standard industry practice from all publishers that the first 3 issues of any new series are returnable for the retailer. Retailers need incentive to over order new product to find...

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By: defiance defiant.

I say go to 250 thousand copies mandated first print on every title the company has. if they don’t sell within 2 years, they will all “always” sell to collectors eventually, within 20 years, as...

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By: Torsten

@Defiance A few problems… 1) At Image, creators pay the cost of publishing and printing. That is… Image sends the creators a bill for services rendered. Then the creators make money when the issue...

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By: Jason Green

Torsten: “1) At Image, creators pay the cost of publishing and printing. That is… Image sends the creators a bill for services rendered. Then the creators make money when the issue sells. So to print...

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By: Ziggy

“The book may tank and there may not be any money left to give to said creative team, but the creative team NEVER cuts Image a check for anything, ever” Actually Jason, from what I’m told that’s not...

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By: G. Scott Tomlin

As a retailer I am very sympathetic to challenges and costs of the reprints. However, I do feel like there are better approaches that still help retailers, creators and publishers. We order a lot of...

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By: Jason Green

Ziggy: “Actually Jason, from what I’m told that’s not true. From what I hear, if a book doesn’t sell enough to cover the cost of printing and the Image franchise fee, the creators owe Image the...

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By: Ziggy

i don’t want to turn this into a thing. But again your example, with phrases like “Our fee is collected and the rest goes to the creators” implies that the book earns enough for there to be a “rest” to...

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By: Meta4

I understand it. They’re trying to add value to their product. One single print run of a fintite number of issues means that if you want the series in original issues, that you should get them in your...

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By: Jason Green

Don’t worry, I’m not trying to turn it into a thing either, just trying to correct misconceptions. I’m a big fan of Image and was an Image/Savage Dragon forum regular for years and years (and years and...

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By: Alex

Wait…this person works in PR? For a living? As a professional? Well, alright then.

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By: Ales Kot

Eric Hawk: Please email me at aleskotsays at gmail with specifics. I’d like to look into this and ensure something similar never happens again. My best, Ales

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By: Gevian Dargan

What’s interesting about this is that most retailers I’ve spoken to, and publishers, generally agree that by issue #3 you can tell what the audience will be because the “sales” (orders) for #6 will...

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By: Gevian Dargan

Just as retailers should have this figured out by now, so should Image. By issue 3, they should know what their orders will look like for issue 6 forward. And they should do print runs accordingly plus...

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By: Red Comet

Protip: use metrics from past sales based on things like author/genre/etc and you can simply overprint the first time and keep a certain amount of stock in storage to be later released. No more losses...

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By: GM

@”Image is working with the same information (or lack thereof) as retailers.” Is that actually true? Each individual retailer knows how many copies that they ordered of a particular title were sold and...

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By: GM

In other words if orders go down by issue Image can only assume that sales at the retail level are down. But if that issue sells out even with an overprint and then retailers ask for another printing...

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By: Gevian Dargan

@”In other words if orders go down by issue Image can only assume that sales at the retail level are down. But if that issue sells out even with an overprint and then retailers ask for another printing...

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By: GM

Ah, I get your point. Thanks for the thorough (and patient) response.

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